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2026 BRANDS FEATURED

The Great Shrink: 34-37mm as the Unisex Standard

The Great Shrink: 34-37mm as the Unisex Standard

Sophia Bennett•1/5/2026

38mm Sweet Spot: Why We Abandoned 40mm

Men's 38mm watches

38mm Sweet Spot: Why We Abandoned 40mm

Julian Carter•9/15/2025

Baltic Prismic: The Art Deco Revival

Baltic Prismic review

Baltic Prismic: The Art Deco Revival

Julian Carter•8/15/2025

Zulu Time Titanium: The Best Travel Watch of 2025

Longines Zulu Titanium

Zulu Time Titanium: The Best Travel Watch of 2025

Alexander Hayes•6/1/2025

Longines Conquest Heritage: Power Reserve Ingenuity

Longines Conquest Heritage

Longines Conquest Heritage: Power Reserve Ingenuity

Isabella Rossi•8/15/2024

Longines Spirit Flyback: Heritage Reborn

Longines Flyback

Longines Spirit Flyback: Heritage Reborn

Sophia Bennett•8/15/2023

Micro-Luxury: The Rise of Baltic & Furlan Marri

Best micro-brand watches

Micro-Luxury: The Rise of Baltic & Furlan Marri

Elias Thorne•12/15/2022

Longines Spirit Zulu Time: The GMT of the Year

Longines Zulu Time

Longines Spirit Zulu Time: The GMT of the Year

Alexander Hayes•9/1/2022

Longines Spirit Titanium: The Grade 5 Upgrade

Longines Spirit Titanium

Longines Spirit Titanium: The Grade 5 Upgrade

Julian Carter•10/1/2021

Longines Heritage Classic: The Sector Dial Trend

Sector dial watches

Longines Heritage Classic: The Sector Dial Trend

Isabella Rossi•8/1/2020

The Death of Baselworld: A Post-Mortem

Baselworld collapse

The Death of Baselworld: A Post-Mortem

Julian Carter•2/1/2020