Jaeger-LeCoultre

IU: Still searching, still making | Jaeger-LeCoultre

Name: IU: Still searching, still making | Jaeger-LeCoultre
Uploaded: 2026-07-07T08:37:10.000Z
Duration: 59 s
Description: The quartz crisis threatened to end mechanical watchmaking. Jaeger-LeCoultre innovated instead. IU faces her own uncertainty, unsure of what good music is right now. But keeps going anyway. That is what endurance looks like from the inside.

ShortJuly 7, 2026·1,780 views

The quartz crisis threatened to end mechanical watchmaking. Jaeger-LeCoultre innovated instead. IU faces her own uncertainty, unsure of what good music is right now. But keeps going anyway. That is what endurance looks like from the inside.