How Sartory-Billard Democratised Bespoke Watchmaking | In Conversation with Armand Billard

Sartory-Billard democratised bespoke watchmaking, allowing clients to truly personalise a watch in an Inception-like way. Starting with the seed of an idea, the dreamer (you) and the architect (Armand, founder of Sartory-Billard) work together to realise a distinct vision with very few rules standing in your way. One of many, many examples: our SB04-E 'Foundry' watch commissioned as a 10-piece limited edition for Time+Tide. Its multi-level metallic-brown dial draws on Art Deco facades, decorative ironwork, and aged brass details, combining engraved geometric motifs with applied numerals designed by Simon Schmidt. Housed in a 39.5mm stainless steel case with 100 metres of water resistance, it also features a solid engraved caseback depicting the New York skyline, exclusive to this collaboration. Power comes from the reliable La Joux-Perret G101A automatic movement with a 55-hour power reserve, while a chocolate-brown rubber strap gives the watch a more casual edge. It’s a thoughtful, highly wearable interpretation of Sartory-Billard’s distinctive design language, created exclusively for Time+Tide’s New York chapter. But in this video, Time+Tide US Editor Zach Blass and Armand do not just talk about the 'Foundry' Limited Edition; the pair run through the boundary-pushing nature of Sartory-Billard and the frontier it occupies – opening the door to a landscape in which watch buyers can explore a near-infinite number of materials, colours, typefaces, and more. Let us know in the comments what your dream Sartory-Billard commission would be, and don't forget that the brand is one of a select group we proudly stock in our NYC Discovery Studio! ------------------------------- https://shop.timeandtidewatches.com/collections/the-frontier ------------------------------- BRAND - SARTORY-BILLARD X TIME+TIDE MODEL - SB04-E 'FOUNDRY' REFERENCE - SB04E1TTNY1 CASE DIMENSIONS - 39.5MM (D) X 10.2MM (T) X 44MM (LTL) CASE MATERIAL - STAINLESS STEEL WATER RESISTANCE - 100 METRES CRYSTAL(S) - SAPPHIRE FRONT DIAL - MULTI-FINISHED ARCHITECTURAL DIAL, APPLIED NUMERALS, GOLD ACCENTS AND ROSE-GOLD-TONED ENGRAVINGS STRAP - SARTORY-BILLARD BROWN RUBBER STRAP, LOGO PIN BUCKLE MOVEMENT - LA JOUX-PERRET G101A, AUTOMATIC POWER RESERVE - 68 HOURS FUNCTIONS - HOURS, MINUTES, SECONDS AVAILABILITY - LIMITED TO 10 PIECES PRICE - US$5,600 ------------------------------- Read more articles: https://timeandtidewatches.com Shop: https://shop.timeandtidewatches.com ------------------------------- MB01OTIXZLPJ5VH INSTAGRAM @timetidewatches TikTok https://www.tiktok.com/search?q=timeandtidewatches T+T Shop Instagram https://www.instagram.com/timetideshop/