PatekPhilippeGeneva

The next chapter of the Generations campaign

New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight. But to navigate changing trends and epochs successfully, it must be regularly updated and refreshed with subtle adjustments, much like the designs of the watches themselves. Such an attitude comes to the fore in the innovations initiated by the manufacture for communication in the autumn of 2019. Find out more: https://www.patek.com/en/company/news/generations-campaign