Fratello Talks: Is Heritage Overused and Overrated?

“Heritage” might be the most overused word in modern watch marketing. Every other press release seems to reference archives, vintage inspiration, or a glorious past. But at what point does heritage become a crutch rather than a strength? In this episode of Fratello Talks, Nacho is joined by Daan and Thomas to unpack the role heritage plays in today’s watch industry. Is it still meaningful? Is it overused? And are we, as enthusiasts, partly to blame for demanding it?