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2026 BRANDS FEATURED

Independent Consolidation: The Future of Small Makers

Industry Analysis

Independent Consolidation: The Future of Small Makers

Julian Carter•October 26, 2026

The 15mm Jewelry Watch: Cartier Baignoire Trend

The 15mm Jewelry Watch: Cartier Baignoire Trend

Julian Carter•July 20, 2026

Stealth Wealth: The Rise of White Gold Collections

Stealth Wealth: The Rise of White Gold Collections

Julian Carter•May 25, 2026

Audemars Piguet Historic Debut at Geneva: Full Report

Audemars Piguet Historic Debut at Geneva: Full Report

Julian Carter•April 16, 2026

Watches & Wonders 2026: The Preparation Guide

Watches & Wonders 2026: The Preparation Guide

Julian Carter•March 23, 2026

The End of the Waitlist: How to Shop Now

Luxury watch waitlist 2025

The End of the Waitlist: How to Shop Now

Julian Carter•December 15, 2025

Neo-Vintage Cartier: The 90s Tank Goal

1990s Cartier Tank

Neo-Vintage Cartier: The 90s Tank Goal

Julian Carter•November 1, 2025

38mm Sweet Spot: Why We Abandoned 40mm

Men's 38mm watches

38mm Sweet Spot: Why We Abandoned 40mm

Julian Carter•September 15, 2025

Baltic Prismic: The Art Deco Revival

Baltic Prismic review

Baltic Prismic: The Art Deco Revival

Julian Carter•August 15, 2025

Zenith Defy Skeleton White Ceramic Review

Zenith Defy White Ceramic

Zenith Defy Skeleton White Ceramic Review

Julian Carter•July 1, 2025

Bronze Patina: Is the Trend Still Cool?

Bronze watch trend 2024

Bronze Patina: Is the Trend Still Cool?

Julian Carter•December 15, 2024

Rolex 1908 Platinum: Can Rolex Do Dress?

Rolex 1908 Platinum

Rolex 1908 Platinum: Can Rolex Do Dress?

Julian Carter•October 15, 2024

GS SBGW314: Return of the 1960 "First"

Grand Seiko SBGW314

GS SBGW314: Return of the 1960 "First"

Julian Carter•July 1, 2024

IWC Eternal Calendar: 45 Million Year Accuracy

IWC Eternal Calendar

IWC Eternal Calendar: 45 Million Year Accuracy

Julian Carter•June 15, 2024

Bulgari Octo Ultra COSC: The 1.7mm Record

Octo Finissimo Ultra COSC

Bulgari Octo Ultra COSC: The 1.7mm Record

Julian Carter•May 15, 2024

Rolex Gold Deepsea: Excessive or Genius?

Rolex Gold Deepsea

Rolex Gold Deepsea: Excessive or Genius?

Julian Carter•April 15, 2024

JLC Reverso Tribute Chrono: Technical Masterpiece

Reverso Chronograph

JLC Reverso Tribute Chrono: Technical Masterpiece

Julian Carter•July 15, 2023

2022 Year in Review: Peak Hype & Correction

Best watches of 2022

2022 Year in Review: Peak Hype & Correction

Julian Carter•December 31, 2022

Chopard Alpine Eagle Tourbillon: Elevating Sport-Chic

Chopard Alpine Eagle

Chopard Alpine Eagle Tourbillon: Elevating Sport-Chic

Julian Carter•December 1, 2022

Doxa Army Steel: The Cult Classic Returns

Doxa Army review

Doxa Army Steel: The Cult Classic Returns

Julian Carter•November 15, 2022

Seiko 5 GMT: Making GMTs Accessible for $400

Seiko 5 GMT review

Seiko 5 GMT: Making GMTs Accessible for $400

Julian Carter•October 15, 2022

Cartier Tank Chinoise: Redefining the Privé

Cartier Tank Chinoise

Cartier Tank Chinoise: Redefining the Privé

Julian Carter•July 1, 2022

Oris ProPilot X: Architectural Horology

Oris ProPilot X 400

Oris ProPilot X: Architectural Horology

Julian Carter•March 1, 2022

Longines Spirit Titanium: The Grade 5 Upgrade

Longines Spirit Titanium

Longines Spirit Titanium: The Grade 5 Upgrade

Julian Carter•October 1, 2021

Rolex "Palm Motif": The Wild Side of the Datejust

Rolex Palm dial

Rolex "Palm Motif": The Wild Side of the Datejust

Julian Carter•May 1, 2021

Patek 5711 Olive Green: The Steel Swan Song

Patek 5711 Green

Patek 5711 Olive Green: The Steel Swan Song

Julian Carter•January 15, 2021

The Tissot Gentleman: Best Entry-Level Value

Tissot Gentleman review

The Tissot Gentleman: Best Entry-Level Value

Julian Carter•December 15, 2020

IWC Portugieser 40: Sizing Down the Legend

IWC Portugieser 40mm

IWC Portugieser 40: Sizing Down the Legend

Julian Carter•September 1, 2020

Zenith Chronomaster Revival: The Attic Find Story

Zenith El Primero attic

Zenith Chronomaster Revival: The Attic Find Story

Julian Carter•August 15, 2020

H. Moser & Cie Streamliner: The New Integrated King

Moser Streamliner

H. Moser & Cie Streamliner: The New Integrated King

Julian Carter•March 1, 2020

The Death of Baselworld: A Post-Mortem

Baselworld collapse

The Death of Baselworld: A Post-Mortem

Julian Carter•February 1, 2020

Omega Speedmaster Calibre 321: The Ed White Return

Speedmaster 321

Omega Speedmaster Calibre 321: The Ed White Return

Julian Carter•January 15, 2020

The Rolex Submariner 41mm: Why 1mm Changed the World

Rolex 124060 review

The Rolex Submariner 41mm: Why 1mm Changed the World

Julian Carter•January 1, 2020